Driving around the city on a daily basis there are all sorts of things that catch my eye. Some of these things are clever, or beautiful, or original. Some aren't. In the second category are those gaudy, florescent signs found outside churches aka the 'Wayside Pulpit'. Just down the road from my house a new sign has gone up, bright yellow background with black writing in foot high block caps: "ALL WELCOME HERE" It's perhaps the most unwelcoming sign imaginable. And herein lies the problem. It's not just that local PCCs or whoever commissions these signs seem utterly unaware that technology has moved on to the extent that a full colour digitally printed poster would actually be a cheaper solution. No, there is a common tone of voice that seems present wherever the Wayside Pulpit is found.
I was driving down the A6 through Stockport the other day and saw a sign that must get at least 100,000 cars driving past it everyday: "JESUS CAME INTO THE WORLD TO SAVE SINNERS". It was classic of the paradigm within which all these posters seems to exist, US vs THEM. A line is drawn and rather than stepping over it in an outwards motion the slogans expect the reader to cross over and move inwards. The Stockport sign is a classic example. How different would the tone of voice be if the whole of 1 Tim 1:15 was quoted, "Jesus came into the world to save sinners - of whom I am the worst." Rather than emphasising to passing commuters just how different they are, SINNERS not SAVED, a message like this might just be able to build a tentative association... "YOU + US, we're not that different, we have stuff in common, it might be worth us taking this conversation further..."