Monday, January 28, 2008

The Power of Ikea


I'm reading Walter Wink's The Powers That be: Theology for a New Millenniumat the moment. It's an interesting book that has a lot to say about the interaction between the spiritual and the material. Wink believes that every organisation, has a 'spirit' - not an actual celestial being like an angel or a demon - but a personality of sorts which once it has been given life then begins to will and act through the entity of the organisation. These 'spirits' can often be tangibly felt by those with a modicum of spiritual discernment. I must admit, whilst his writing is communicated with a good deal of biblical coherence I was struggling to make the mental leap necessary to take his ideas on board. Then I went to Ikea.
What is it about Ikea? The place makes me feel so uncomfortable (which must be the ultimate irony considering its a furniture store!) The minute I walk in the place I start to get a creeping sensation of rage. And every Ikea store I've been in seems to have the same effect. It's like there's a mass-hypnotism in progress, people just aren't themselves. From the car park to the checkout it seems that the blue and yellow beast has its wicked way with otherwise ordinary citizens. Is it just me or can anyone else relate to that???

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2 comments:

Ben Gibbs said...

I don't get that feeling with IKEA, but whenever I enter a B&Q I feel almost instantly drained of energy and optimism.

I'm not sure I'm into the idea of Corporate Spirits though, I just think that I'm not a fan of DIY!

Jon Hares said...

Yes... but I have a family card because the tea is free...